Businesses are being asked to get involved to help tackle youth unemployment at the launch of the Government’s 'Youth Contract: Works for me' campaign.
Over the next two weeks the Department for Work and Pensions will be promoting the campaign in newspapers and on radio in areas with high levels of youth unemployment.
Targeted at employers, it aims to raise awareness of the benefits of giving a young person a chance through the Youth Contract.
The £1bn Youth Contract, which launched in April, will provide nearly half-a-million new opportunities for 18-24 year olds, including apprenticeships and voluntary work experience placements.
Businesses may also get a payment of up to £2,275 for any young person they employ who is taking part in the Work Programme.
Minister for Employment Mark Hoban said: "Local businesses around the country are vital in tackling the problem of youth unemployment, and I want to make sure they take advantage of all the help we're offering them.
"With extra work experience places and wage incentives we're giving young people the skills they need to find work, and cutting costs for business to employ them.
"I’m urging businesses – whatever their size – to make a commitment to our young people and give them a chance to show what they can do."
To find out how the Youth Contract can work for them, employers can call Jobcentre Plus on 0845 6012001 (option 2), or visit online: www.dwp.gov.uk/youth-contract